GLPC event comms - responsive email build for ACCA
The Association of Chartered Certified Accountants Global Learning Providers’ Conference has long been a calendar highlight for the body’s international Learning Providers.
But the 2019 event, which took place on 24 and 25 April, was unlike any of its predecessors for one important reason: it took place online.
It made perfect sense - after all, ACCA is the world’s leading body for professional accountants with a strong belief in the power of digital.
But it presented a challenge. How could they make sure the shift to digital brought together more of the world’s finest finance educators than ever before?
ACCA were targeting a total of 400 live and on-demand attendees.
2,016 educators registered for the event, with 816 streaming the event live - and a total of 1,057 watching live and on-demand - an incredible 164% over target.
What’s more, the event was popular with delegates, with one thanking ACCA for hosting a ‘truly global conference.’
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